Which brands do Canadians trust? See the 2022 rankings here

Want to know which brands Canadians trust most (and least) for financial services, alcohol and other beverages, snacks, appliances, restaurants, transportation and travel? Look for them here in our interactive database.

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The University of Victoria’s Gustavson Brand Trust Index ranks over 400 well-known brands based on consumer confidence in a company’s quality; values ​​or authenticity; how you treat customers or affinity; and the extent to which consumers would recommend your products.

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And overall trust becomes a more important measure, argues University of Victoria dean of business Saul Klein, in a “more purpose-driven economy” – people value that authenticity and affinity as much as the quality of products or services.

“This is a compelling foundation because it fuels shifting expectations from society at large, from consumers, employees and investors, all of whom are asking questions about how they are spending their time or money,” and whether companies are “doing more things.” positive”.

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Want to know which brands Canadians trust most (and least) for financial services, alcohol and other beverages, snacks, appliances, restaurants, transportation and travel? Look for them here:


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