Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), said on Sunday it had launched a coffee company to promote the kingdom’s coffee beans.
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The Saudi Coffee Company will support the domestic coffee industry across the entire supply chain, from bean to cup, PIF said.
It will also play a key role in developing production in the southern Jazan region, home to Coffea Arabica, he said.
The Saudi Coffee Company is expected to invest around 1.2 billion rials (US$319 million) over the next 10 years in the domestic coffee industry, to help increase annual production from 300 tonnes to 2,500 tonnes.
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