Kvadrat’s new New York showrooms span colorful design codes
Industrial designer Jonathan Olivares and architect Vincent Van Duysen worked with Danish textile brand Kvadrat on the vast new space, also featuring furniture by Moroso.
Danish textile designer Kvadrat opened the doors of his new New York showrooms during New York Design Week 2022, with California industrial designer Jonathan Olivares in charge of the main area in the 8,000 square foot space located at 475 Park Avenue and 58th Street. . Combining two connected showrooms, each with its own entrance, the new flagship takes inspiration from the company’s spirit and emphasis on creative collaborations across disciplines. An adjacent area inspired by the library is designed by Vincent Van Duysen.
Olivares appeals to Kvadrat’s authority in the color of space, with shades of sky blue a bold leaf for a walkway in solid recyclable aluminum sheet and a ship-inspired interior. The walkway, in addition to being an aesthetically pleasing showcase for the company’s fabrics, drapes and rugs, also invites visitors to consider art projects and exhibits on display in the gallery area.
“The opening of our showroom in New York marks our third space in the US and it is a very proud moment to see Kvadrat on Park Avenue,” says Anders Byriel, CEO of Kvadrat. ‘Jonathan really embodied the Kvadrat spirit in the showroom; it is a space for our clients to meet, talk, work on projects; we will host workshops and exhibitions – it is a dynamic space.’
It’s an ethos encapsulated by Olivares in a design that defines the textile sample room, hallways, stairs, meeting rooms, offices and bathrooms in a 6ft x 6ft grid named after Kvadrat, the Danish word for square. Furniture developed by Olivares fills the symmetrical space, including the flexible ‘Square’ chair created with Moroso and architecturally inspired metal and wood tables. The chairs will show the available colors for each upholstery and will be covered in twill and broken twill for the opening.
“Kvadrat’s name derives from the squares on graph paper, which were used to record textile patterns before computers,” says Olivares. ‘This story was important to me when designing the company’s first showroom in New York.’ §