In the toughest of times, perfect pitch marketing is more important than ever for brands

These are nervous times for brands and advertisers. Having successfully weathered two years of a global pandemic and hopefully heading into 2022, they are now being confronted at every turn by rampant inflation, global geopolitical uncertainties, supply chain shortages and, to top it all, declining consumer sentiment. .

In January, most marketing and advertising budgets were expected to increase this year as many economies began to adopt some way of living with Covid strategies as consumers started spending money again.

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