For the media, the election campaign is plated and ready to serve

Australian media is ready to offer a six-week smorgasbord of political coverage, yet both parties have been preparing for this period for months.

Anthony Albanese speaks to the media during a press conference, April 10, 2022 (Image: AAP/Bianca De Marchi)
Anthony Albanese speaks to the media during a press conference, April 10, 2022 (Image: AAP/Bianca De Marchi)

In the words of the great Ramones: “the kids are losing their minds” — and by “kids”, in this context, we all know we mean Australia’s press corps.

Federal elections are an all-the-Christmases-at-once moment for Australian media (yes, us too at Crikey!). It’s the six (count ’em! six) weeks every three years when what we do — or what we think we do — lands dead center in the public moment. It’s the time when Australia’s political leaders (and yes, you too) can’t avoid us even if they want to.

All yesterday, we had the excitement of expectation! He’s on the plane! He’s with the governor-general! He’s made the announcement! A post-sugar high disappointment brief: wait, what about our questions? No worries, here’s Albo!

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