Athletic Brewing Co. is a non-alcoholic craft beer company that has achieved a $300M valuation. Here’s a marketing breakdown of how they achieved this success:
- Niche targeting: Athletic Brewing Co. has targeted a specific niche of consumers who are looking for non-alcoholic craft beer options. By focusing on this niche, they have been able to build a loyal customer base.
- Authentic branding: The company has created an authentic brand that resonates with its target audience. Their brand messaging emphasizes living an active lifestyle and enjoying beer without compromising on health and fitness goals.
- Influencer partnerships: Athletic Brewing Co. has partnered with influencers in the health and fitness space to promote their brand. This has helped them reach a wider audience and build credibility among their target market.
- Social media presence: The company has a strong social media presence, with active accounts on platforms such as Instagram, Twitter, and Facebook. They use social media to share their brand messaging, engage with customers, and promote new products.
- Innovative product development: Athletic Brewing Co. is constantly innovating and releasing new products to appeal to their target audience. For example, they have developed a non-alcoholic IPA and a non-alcoholic stout, which are popular among craft beer enthusiasts.
- Partnerships with retailers: The company has formed partnerships with retailers such as Whole Foods and Total Wine & More to distribute their products. This has helped them reach a wider audience and build brand recognition.
Overall, Athletic Brewing Co.’s success can be attributed to a combination of effective targeting, authentic branding, influencer partnerships, strong social media presence, innovative product development, and strategic partnerships with retailers.
